Post Sat Nov 20, 2021 5:29 am

Why Email Verification is important?

Collecting email addresses is a routine part of a digital marketer’s job, but how do you know if what you are receiving is quality? Just because you get a new subscriber does not mean the account is real, or that a typo did not happen. That’s where the importance of email verification comes in.

Perhaps you are not familiar with email verification, but you can think of it as a layer of security for your email marketing goals. Keep your email list free of typos, fictitious and temporary email accounts that could impact your deliverability. The last thing you want to do is risk your emails get sent to spam or rejected due to inadequate quality data.

Your Sender Score is a big part of your email deliverability. It helps the ISPs determine if you are worthy of the inbox or if you get filtered to the spam folder. The higher your score, the better placement you get, and the lower your score, then likely you will get stuck in the junk folder.